The YouTube channel SourceFed released the following video on the topic:
Google’s representatives state this is to allow the user to enjoy a more streamlined experience with the various Google services they use, and in a live Q&A with Google’s Peter Barron, he was honest enough to admit that this will also involve targeted advertising, explaining that the advertising pays for the services we use (hard to argue with that), and that if it’s targeted, the user sees less advertising that if if it were completely random (again, hard to argue).
Worth noting, however, is that the changes being made may violate data protection and privacy laws in the European Union. Concerns on this have been taken to Google by Franc’s data watchdog, the CNIL, who claim
“Google’s new policy does not meet the requirements of the European Directive on Data Protection”
The full article, again from The Guardian, can be found by clicking here.
It’s worth nothing that Google will not be recording any kind of data that it/they were not previously, only that how it is stored, and possibly being used, is changing. While opinion on this is divided in to those thinking it’s a good thing, a bad thing, invasion of privacy, big brother watching, even Skynet, and despite requests from various governments to delay the implementation of the changes, Google have gone ahead as planned and the policy is now in force.
Reading about this over the last few days brought a couple of things to mind, the first being how many different Google products/services I use, some on a daily basis:
Google Search – I had to set up a google account to keep using YouTube
YouTube – now tied to the above google account
Android – mobile phone operating system
Gmail – I had to set up a Gmail account to use the Android app store
Google+ – not sure why I bothered as no one seems to be using it
There are other Google service which I’ve not used such as Google books, wallet, or blogger, and the new policy make me think that if I want any degree of privacy on the web, then I’d best keep my blog here at word press, and do my digital book reading on Kindle, although that app does run on an Android powered mobile phone.
Another thing that came to mind was how a user could previously see what information Google already held on them, and how the assumptions they’ve made may not be that accurate:
Interesting reading, but lets analyse:
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